Moms in Motion
I saw a Dodge caravan ad in the October 2007 issue of InStyle. The theme is Moms in Motion and it basically categorises Mom into distinct category and shows that the new Dodge Caravan can meet your needs as a mom in any of these category.
The categories are :
Fashionista Mom
A mom who is “on-trend and on-the-go”.
Earth Mom
A mom that “goes green”.
Multi-Tasking Mom
A mom that has “places to go and people to see”.
Sporty Mom
A mom who is “in the game and in motion”.
Classic Mom
A mom who brings “timeless beauty and grace to her party”.
Wait a minute, are they describing me. I am all of that listed above. Oh, I get it, The Dodge Caravan is designed for me. I thought there is an easier way to advertise that. I can bet that the Creative Director for this ad is single, or married with no kids. And her notion of a mom is all fragmented. She has no idea.